Home Captain is a technology-enabled real estate platform that helps shepherd prospective homebuyers through the home buying process, giving value to both mortgage banks, and real estate agents while also delivering service and excellence to help the customers achieve the American Dream of owning a home.


Home Captain was founded by Grant Moon to address the frustration he faced during his home buying process. Grant is an Army Veteran who served in Iraq and upon returning from service in 2011, decided to purchase his first home. Unfortunately the two most important members of his home buying team, the loan officer and the realtor, were not working together effectively to help him purchase his home. This resulted in a frustrating home buying process that was complex, disjointed, and time-consuming.

Not surprisingly, he discovered that the real estate industry had an average Net Promoter Score of -45. Looking deeper into this sector, he discovered that mortgage lenders only converted 2% to 4% of purchase mortgage loan applications. This leakage exists because the home purchase process is lengthy and homebuyers are often introduced to competing mortgage lenders with whom they ultimately close their loan. Conversely, loan officers often lost track of buyers that place their search on hold. Loan officers lacked transparency into the purchasing process and had limited communication with either the homebuyer or the real estate agent. This resulted in poor conversion rates to the mortgage bank and a terrible experience for the homebuyer.

Determined to improve the status quo for all constituents, Grant founded Home Captain, a technology-enabled real estate platform that helps shepherd prospective homebuyers through the home buying process. Through a concierge service team, Home Captain matches homebuyers with to a real estate agent in its curated network. The concierge rep acts as the liaison connecting the loan officer, real estate agent and homebuyer, making sure that all parties are in synchrony throughout the purchase process. Through the Home Captain platform, homebuyers have a better purchasing experience, real estate agents are matched with higher quality homebuyers, and mortgage banks are able to increase conversions on home purchase loans.




Our mission is to improve the current home buying process for all constituents. We help homebuyers navigate the most important purchase of their life while making sure that the mortgage banker and real estate agent are operating in synchrony. We provide mortgage banks with end-to-end support across the purchase journey, increasing their conversion rate on purchase loans. We provide qualified leads to our real estate agents, who are some of the best agents in the nation.

We also have a social mission of giving back to our country by employing military veterans and their spouses to be a part of our Home Captain concierge team. We believe in empowering the people who have bravely served for our nation.



Our team consists of ambitious, driven, and passionate individuals who strive for excellence and professionalism in delivering value to our partners. Most importantly, we believe in delivering the best service, as ingrained in our DNA, to our customers in achieving their American Dream of owning a home.



To empower and enable the best home buying experience for the largest investment of people’s life.


Meet the amazing team that drives Home Captain


Grant is the CEO of Home Captain, a veteran-owned, technology-enabled real estate platform that helps shepherd prospective homebuyers through the home buying process, delivering value to homebuyers, mortgage banks, and real estate agents. Home Captain’s concierge team uses an algorithmic matching process to pair pre-qualified prospective homebuyers with an agent in the company’s curated network of over 30,000 participating real estate agents. The concierge team, comprised mainly of military spouses, acts as the liaison between the loan officer, homebuyer, and real estate agent to ensure that homebuyers successfully navigate the home buying journey. Through the Home Captain platform, mortgage banks are regularly able to increase their application-to-closing conversion rates by three to five times.

Grant is also the author of The Ultimate Guide to VA Loans, now in its second edition, the definitive book that veterans reference to understand the special home loan benefits they are eligible to receive. Over 1.8 million copies have been distributed to date. He is also the author of the newly released The Ultimate Guide to Home Buying.

Grant has also created the VA Loan Certification program for real estate agents, a program that educates and enables real estate agents to work with veterans in the home purchasing process.

Grant has a Mt.S. in Technology Management from Columbia University, a MBA from Babson College, and a B.S. in Business Administration from Endicott College.

Alex joins us from UpstreamRE, a national broker/member driven, data management platform standardizing the Multiple Listing Service (MLS) to drive innovation and growth for every real estate brokerage in America.

Prior to serving as Upstream CEO, Alex spent two decades leading strategy, innovation, and operational excellence as:

  • Operating Partner with NAR’s strategic investment arm Second Century Ventures
  • CTO at Market Leader (acquired by Trulia)
  • Co-founder of Roost (acquired by VerticalResponse)

His accolades include:

  • 2019, 2018, 2017 Swanepoel Power 200 – Top 200 Most Powerful People in Residential Real Estate
  • 2012 Global Top 1,000 Chief Technology Officers (Bloomberg, S&P, The Global Leaders)
  • 2008 Inman Innovator Award: Most Innovative New Technology (Inman News)

As a graduate of Harvard Business School’s General Management Program and former paratrooper and sergeant in the Army’s 82nd Airborne, Alex embodies Home Captain’s core values and understands how to build scale operations to meet your needs.

Lisa Sanders is the Vice President of Business Development and Client Management at Home Captain. She handles new business and oversees the client management team. Lisa has over ten years of experience in the mortgage lead gen industry. Prior to joining Home Captain, Lisa oversaw the licensing and syndication of financial rate tables for Informa Research Services. While at Informa, she negotiated multi-million dollar deals with companies like CNN and Google. She also held positions in account management and new lender sales with Informa as well as Lending Tree. Lisa attended the University of Georgia and when she is not attending sporting events for her three kids, you can find her between the hedges calling the Dawgs.

Mike Hallman is the Senior VP of Operations for Home Captain. Mike has been in the mortgage industry for over 11 years, most recently as AVP – Finance at Stearns Lending in Dallas, TX. At Stearns, he supported the CFO and Capital Markets teams with in-depth financial analysis, company-wide P&L reporting, and created custom KPI dashboards for the fulfillment teams to streamline processes. Prior to Stearns, Mike spent several years working on operational analytics in the REAM group for Fannie Mae. He worked at Nationstar Mortgage for four years implementing Velocify and building sales/marketing analytics and reporting.

Mike grew up in the Dallas/Fort Worth area and earned his bachelor’s degree in Political Science with a minor in Business Administration from Texas A&M University.

Tori has founded eight companies, in addition to working with multiple fortune 500 companies to streamline processes and products. At Home Captain, Tori leads the product management and marketing efforts, designs customer facing products, and works with partners on-boarding and integration projects.

Peter J. Goodman, Esq., is a practicing attorney with over 19 years of experience focused in real estate law and business law with an emphasis on purchases, sales, and lender settlement. He is Corporate Counsel for VA Loan Captain, Inc. and the Managing Broker for VA Loan Captain Realty (VALC Realty).

Mr. Goodman is a member of the Coalition for Excellence in Homeownership, the Long Island Housing Crisis Taskforce and a former member of the Long Island Housing Partnership’s Strategic Planning Committee. Mr. Goodman has authored feature articles for the Suffolk Lawyer, has presented for the Long Island Board of Realtors, the Neighborhood Housing Services of New York City, and has been a regular presenter for both the Nassau County Department of Homeownership and the Community Development Corporation of Long Island’s Hud-Certified First Time Homebuyer Education Training. Mr. Goodman is a member of the following Bar Associations: New York State Bar Association, the Brooklyn Bar Association, and the Nassau County Bar Association.

Are you a Mortgage Lender?

We would love to show you our platform and how we have been able to increase conversion rates for our lenders.
Get your FREE consultation now!

Contact Us